A dijitul company · Mansfield, UK · Since 2006
Digital, built by people who actually know cars.
Websites, eCommerce, SEO, ads, software and vehicle-data integrations for every corner of the motor trade — from single-site dealers and breakers to race teams and parts distributors.
Automotive only · 21 sectors · 14 services · 9 data integrations
Trusted by the trade
Who we work with
Every corner of the motor trade
Car Dealers
Car dealer marketing that does not rent all your traffic from Auto Trader.
View servicesCar Parts Retailers
Car parts marketing agency built on fitment: TecDoc K-Type, reg lookup, eBay and Amazon feeds on Shopify, WooCommerce or Magento.
View servicesBreakers & Dismantlers
Breakers yard website with used parts listed by donor VRM and K-Type, in sync with Pinnacle and eBay, plus scrap-my-car leads.
View servicesGarages & MOT Centres
Garage marketing that fills the diary: local SEO, garage website design with online booking and MOT reminders from DVSA data.
View servicesTuning & Performance
A tuning company website that books dyno and remap slots and sells performance parts with hand-built fitment, written to ASA rules.
View servicesRace Teams & Motorsport
Motorsport website design by a team that sponsored Time Attack and worked in the BTCC.
View servicesManufacturers & OEMs
Automotive manufacturer marketing for low-volume makers and OEM parts divisions.
View servicesClubs, Media & Enthusiasts
Car club website design by a team that began as a car club in 2006.
View servicesWhat we do
The full stack, automotive only
- Web Design Automotive web design is what we have done since 2006: websites for garages, bodyshops, tuners, race teams, clubs and dealers, built by people who know what a K-Type is and why your MOT booking form needs a reg field.
- Car Dealer Websites Car dealer websites live or die on the stock page.
- Car Parts eCommerce Car parts eCommerce has one rule the rest of retail does not: the customer must know the part fits before they buy.
- Automotive SEO Automotive SEO is a different job depending on what you sell.
- PPC Automotive PPC works when the ads are built from your data.
- Content & Video Automotive content marketing only works when the content is right about the car.
- Software Development Automotive software development is what we do when an off-the-shelf DMS, booking plugin or spreadsheet has run out of road.
- Integrations Automotive integrations are the plumbing between your website or store and the systems the trade already runs on: Auto Trader, eBay, Amazon, your DMS, finance providers, Xero or Sage and your CRM.
Vehicle data services
Reg lookup, fitment and product data — integrated properly
Anyone can sell you a vehicle data API. We wire it into your store, site, DMS or app and make the fitment data actually correct: DVLA and DVSA lookups, UKVD and cap hpi, TecDoc K-Type and ACES/PIES mapping, eBay and Amazon compatibility, catalogue cleansing and feed management.
The market we live in
Big numbers, sourced
Work
Built for the trade
Kitspares · 2015
A parts store built for people who build their own cars
Milner Off Road · 2015
Best-seller landing pages for a 4x4 specialist that ships worldwide
Scorpion Exhausts · 2016
Dealer orders straight into Orderwise, with no re-keying
Our process
Six steps, no surprises
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Discovery
Your customer, your competitors, your stock, your systems. We learn how your trade actually works before suggesting anything.
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Strategy
A written plan with priorities and numbers, not a deck of buzzwords. You keep it whether or not you hire us.
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Content & data
Vehicle data, fitment, product content and photography sorted first — because design cannot fix bad data.
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Design & build
Fast, mobile-first, built on the platform that fits: Shopify, WooCommerce, Magento, WordPress or bespoke.
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Launch
Redirects mapped, feeds live, tracking proven, your team trained. Nothing left to chance on go-live day.
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Market
SEO, Google Vehicle Ads, Shopping, Meta and email — run against the numbers, reported plainly.
From the paddock
We don't just market cars. We live them.
dijitul was founded in 2006 off the back of a car enthusiast website and the Maxxd car club in the East Midlands. We went on to sponsor the Time Attack Championship and put together BTCC sponsorship packages with AmD Tuning. Our first clients were tuners, parts sellers and trackday regulars — and twenty years later, they still are.
That matters because the motor trade is full of detail that generic agencies get wrong: fitment, part-ex, stock feeds, K-Types, FCA finance rules, MOT reminders, salvage grades. We already know it.
What clients say
In their words
“Just wanted to say what a fantastic job your team have done in the developing of out B2B eCommerce site. Really appreciated.”
“These guys are very professional and have worked for us for a number of years always giving us 100%. Give them a try, you won't be disappointed.”
“They are a great team who are very skilled and experienced and passionate about what they do. We look forward to doing some more projects together very soon.”
Insights
Notes from the pit wall
Dealers · 18 Sept 2026
Car Dealer Website Providers UK 2026: Platform vs Bespoke, and When to Switch
How UK car dealer website providers compare in 2026: DMS-bundled sites, OEM-mandated systems and bespoke builds, and the signs it is time to switch.
ReadSEO · 16 Sept 2026
How Garages Get More MOT Bookings from Google: Local SEO Checklist
A local SEO checklist for garages and MOT centres: Google Business Profile, an MOT page that converts, online booking, reviews and DVSA-powered reminders.
ReadeCommerce · 14 Sept 2026
Breakers Yard Websites: How Dismantlers Can Sell Used Parts Beyond eBay
How breakers and ATFs sell used parts beyond eBay: an own store fed from the yard system, Google Shopping and parts networks, one catalogue behind all of them.
ReadTalk to the pit wall
Ready to get on the grid?
Tell us what you sell, fix, break or race and what is getting in the way. We will come back within one working day with a straight answer and, if it fits, a fixed-price scope.